Verdion
A print and digital campaign that brought Verdion's attitude to Expo Real 2023.
Campagne idea & Design
Services
Verdion
Client
2023
Year
Context
Verdion, a real estate investor, developer and asset manager, needed a campaign for Expo Real 2023, one of the property industry's key trade fairs
Challenge
2023 was a difficult year for real estate. The market was cautious and uncertain, so the right tone was hard to find: too upbeat would sound out of touch, too careful would blend in.
Approach
Instead of avoiding the difficulties, the campaign names them openly and turns them into an attitude: look ahead and find opportunities rather than dwell on obstacles. Everything is built around one line: It has never been easy. But that's part of the fun.
The idea runs consistently across print and digital formats.
My role
Campaign idea and design.
